Red, White & BOOM!
is the LARGEST INDEPENDENCE DAY CELEBRATION IN THE MIDWEST
has been a DESTINATION, an EXPERIENCE, a TRADITION for hundreds of thousands of FAMILIES
celebrates COUNTRY and COMMUNITY, and promotes CIVIC PRIDE
honors AMERICA’s HEROS, our MILITARY, and VETERANS
contributes to our region’s QUALITY OF LIFE and ECONOMIC VITALITY
reflects a POSITIVE IMAGE for Columbus
is a VALUED COMMUNITY PARTNER for 39 years and counting
BOOM! Loves Their Sponsors
Red, White & BOOM! is a 501(c)3 non-profit organization with a volunteer board of directors.
92% of Red, White & BOOM! funds are provided by event operations and sponsors. There are a number of sponsorship opportunities available with options to customize at each level of commitment.
BOOM! is 92% funded from private corporate support and event operations
BOOM! By the Numbers
BOOM! generates an estimated $15 million dollars in economic impact.
BOOM! attracts more than 400,000 visitors to downtown Columbus.
BOOM! employs more
than 3,000 people.
BOOM! spans 3 square miles of Downtown Columbus.
BOOM! Television, Radio, Digital & Print
BOOM! ComScore Ratings:
Broadcast 13.1/25 from 9-11 p.m. reaching an average of 115,000 HHs
Fireworks 22.3/41 from 10-10:30 p.m. reaching an average of 200,000 HHs
NBC4i.com had 740,937 page views and 83,146 page views of their Special BOOM! section
29,683 streamed BOOM! on NBC4i.com
Boom! is DIVERSE across all categories – and UNIFIES us under one category – American
✓ Nearly 300,000 of Boom! attendees are women between the age of 25 and 49
✓ Nearly 200,000 of Boom! attendees have a household income greater than $75,000
✓ Over 30% of Boom! attendees are African American, Asian, Hispanic or other minority
BOOM! Testimonial & Presenting Sponsors
“Red, White & BOOM! means so much for the city of Columbus, and Motorists Insurance Group is proud to be a presenting sponsor. It’s a night to celebrate our country, but it also gives us the opportunity to celebrate our city. There are so many businesses here that make Columbus a great place to live, and it’s outstanding to see organizations like Motorists, NBC4, Pepsi and WNCI come together to help put on this event. We’ve been involved for years, and it’s exciting to see Red, White & BOOM! only get bigger.”