Join the BOOM! Team

Make your brand EXPLODE at BOOM!

    Red, White & BOOM!

    is the LARGEST INDEPENDENCE DAY CELEBRATION IN THE MIDWEST
    has been a DESTINATION, an EXPERIENCE, a TRADITION for hundreds of thousands of FAMILIES
    celebrates COUNTRY and COMMUNITY, and promotes CIVIC PRIDE
    honors AMERICA’s HEROS, our MILITARY, and VETERANS
    contributes to our region’s QUALITY OF LIFE and ECONOMIC VITALITY
    reflects a POSITIVE IMAGE for Columbus
    is a VALUED COMMUNITY PARTNER for 39 years and counting

    BOOM! Opportunities

    Red, White & BOOM! is a 501(c)3 non-profit organization with a volunteer board of directors.
    92% of Red, White & BOOM! funds are provided by event operations and sponsors. There are a number of sponsorship opportunities available with options to customize at each level of commitment.

    BOOM! Sponsor Programs
    92%

    BOOM! is 92% funded from private corporate support and event operations

    BOOM! By the Numbers

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    Economic Impact

    BOOM! generates an estimated $15 million dollars in economic impact.

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    Visitors Downtown

    BOOM! attracts more than 400,000 visitors to downtown Columbus.

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    Employs

    BOOM! employs more
    than 3,000 people.

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    Square Miles

    BOOM! spans 3 square miles of Downtown Columbus.

    BOOM! Television, Radio, Digital & Print

    BOOM! ComScore Ratings:
    Broadcast 13.1/25 from 9-11 p.m. reaching an average of 115,000 HHs
    Fireworks 22.3/41 from 10-10:30 p.m. reaching an average of 200,000 HHs

    NBC4i.com had 740,937 page views and 83,146 page views of their Special BOOM! section

    29,683 streamed BOOM! on NBC4i.com

    NBC4 delivered 759 promotional spots of 500 obligations providing 66% incremental added value to our corporate sponsors.

    WNCI 97.9 delivered 704 promotional spots of 476 obligations providing 68% incremental added value to our corporate sponsors.

    Over 2 million impressions across all social media platforms utilized by Boom! and media partners.

    (614) Media Group delivered over 662,000 impressions through (614) Magazine and associated digital/social media platforms.

    BOOM! Spectators

    Boom! is DIVERSE across all categories – and UNIFIES us under one category – American

    ✓ Nearly 300,000 of Boom! attendees are women between the age of 25 and 49
    ✓ Nearly 200,000 of Boom! attendees have a household income greater than $75,000
    ✓ Over 30% of Boom! attendees are African American, Asian, Hispanic or other minority

    55.6%
    Women
    44.4%
    Men

    Women

    21-49
    25-54
    18-34

    Men

    21-49
    25-54
    18-34

    BOOM! Presenting Sponsors