Join the BOOM! Team

Make your brand EXPLODE at BOOM!

Red, White & BOOM!

is the LARGEST INDEPENDENCE DAY CELEBRATION IN THE MIDWEST
has been a DESTINATION, an EXPERIENCE, a TRADITION for hundreds of thousands of FAMILIES
celebrates COUNTRY and COMMUNITY, and promotes CIVIC PRIDE
honors AMERICA’s HEROS, our MILITARY, and VETERANS
contributes to our region’s QUALITY OF LIFE and ECONOMIC VITALITY
reflects a POSITIVE IMAGE for Columbus
is a VALUED COMMUNITY PARTNER for 39 years and counting

BOOM! Loves Their Sponsors

BOOM! Opportunities

Red, White & BOOM! is a 501(c)3 non-profit organization with a volunteer board of directors.
92% of Red, White & BOOM! funds are provided by event operations and sponsors. There are a number of sponsorship opportunities available with options to customize at each level of commitment.

BOOM! Sponsor Programs
92%

BOOM! is 92% funded from private corporate support and event operations

BOOM! By the Numbers

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Economic Impact

BOOM! generates an estimated $15 million dollars in economic impact.

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Visitors Downtown

BOOM! attracts more than 400,000 visitors to downtown Columbus.

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Employs

BOOM! employs more
than 3,000 people.

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Square Miles

BOOM! spans 3 square miles of Downtown Columbus.

BOOM! Television, Radio, Digital & Print

BOOM! ComScore Ratings:
Broadcast 13.1/25 from 9-11 p.m. reaching an average of 115,000 HHs
Fireworks 22.3/41 from 10-10:30 p.m. reaching an average of 200,000 HHs

NBC4i.com had 740,937 page views and 83,146 page views of their Special BOOM! section

29,683 streamed BOOM! on NBC4i.com

NBC4 delivered 759 promotional spots of 500 obligations providing 66% incremental added value to our corporate sponsors.

WNCI 97.9 delivered 704 promotional spots of 476 obligations providing 68% incremental added value to our corporate sponsors.

Over 2 million impressions across all social media platforms utilized by Boom! and media partners.

(614) Media Group delivered over 662,000 impressions through (614) Magazine and associated digital/social media platforms.

BOOM! Spectators

Boom! is DIVERSE across all categories – and UNIFIES us under one category – American

✓ Nearly 300,000 of Boom! attendees are women between the age of 25 and 49
✓ Nearly 200,000 of Boom! attendees have a household income greater than $75,000
✓ Over 30% of Boom! attendees are African American, Asian, Hispanic or other minority

55.6%
Women
44.4%
Men

Women

21-49
25-54
18-34

Men

21-49
25-54
18-34

BOOM! Testimonial & Presenting Sponsors